Google
 
Web www.albaspectrum.com
In Advertising Bigger isn't Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the  "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor – New Age Media Concepts, August 31, 2004
info@namct.com

Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

--------------------------------------------------------------------------------------------------

Alba Spectrum popular articles series: FAQ, Reviews, Guides, Introductions, Product Selections, Advises, Definitions, Overviews, online marketing and auctions

We are serving wholesale & retail customers in Illinois, California, Texas, Wisconsin, New York, Washington, Ohio, Michigan, Indiana, Arizona, New Mexico, Louisiana, Florida, Georgia, Minnesota, Utah, Virginia, Georgia, Hawaii, Iowa, Colorado, Ontario, Quebec, Alberta, British Columbia.  We also serve customer internationally in New Zealand, Europe: UK, France, Poland, Italy, Germany, Russia, India, Byrma, Thailand, Holland, Denmark, Sweden, Norway, Indonesia, Austria, New Zealand, Pakistan, Afghanistan, Iran, Spain, Argentina, Brazil, Chile, Uruguay, Paraguay, Peru, Equador, Colombia, Venezuela, Panama, Costa Rica, Canada, South Africa, Nigeria, Portugal, Greece, Turkey, Asia: India, Indonesia, China, Philippines, South Korea, plus business metros: Chicago, Los Angeles, Phoenix, Boston, Atlanta, Minneapolis, Fargo, Seattle, Miami, Orlando, Detroit, Buffalo, Toronto, Paris, London, Montreal, Denver, Warsaw, Berlin, Prague, Rome, Karachi, Sao Paulo, Rio de Janeiro, Moscow, Buenos Aires, Dehli, Mumbai, Beigin, Cairo, San Francisco, Fremont, Naperville, Oakland, Mellburn, Sidney, Sent Petersburg, Tampa, New Orleans, Houston, Dallas, Mexico City, Bogota, Caracas, Lima, Salvador, Recife, Sao Paulo, Rio de Janeiro, Brasilia, Curitiba, Goiania. http://www.albaspectrum.com

108001

108002

108003

108004

108005

108006

108007

108008

108009

108010

108011

108012

108013

108014

108015

108016

108017

108018

108019

108020

108021

108022

108023

108024

108025

108026

108027

108028

108029

108030

108031

108032

108033

108034

108035

108036

108037

108038

108039

108040

108041

108042

108043

108044

108045

108046

108047

108048

108049

108050

108051

108052

108053

108054

108055

108056

108057

108058

108059

108060

108061

108062

108063

108064

108065

108066

108067

108068

108069

108070

108071

108072

108073

108074

108075

108076

108077

108078

108079

108080

108081

108082

108083

108084

108085

108086

108087

108088

108089

108090

108091

108092

108093

108094

108095

108096

108097

108098

108099

108100